Pay-Per-Click, or SEM, is the process of adding content to your website which has the possibility to increase your website’s ranking with search engines and also its users. SEO, or Search Engine Optimization is generally done by optimizing the content of your website to make it easily accessible and crawling by search engines. It involves several strategies which include proper keyword density, title optimization, meta tags, content optimization, site maps, ALT tags, and other various techniques. The result is increased visibility for your web pages in the SERP’s. SEM is the most important part of your online marketing plan.
Search Engine Optimization and Digital Marketing campaigns must be integrated to increase the chances of success. These efforts work together to reach your business goals. Let’s look at how these two work together.
Search Engine Optimization uses targeted keywords and phrases on each page of your web site.
Keywords can be bought from a list you create or you can use free tools to find the most searched keywords that are most likely to bring potential customers to your web pages. Keywords need to relate to the products or services offered by your business. The phrases need to be highly relevant to the search results page returned by the search engine. In order to increase the chances of visitors clicking on those keywords, you must work with Google AdWords, a service offered by Google.
SEM uses paid online advertising to display search results for targeted keywords on the first page of the SERP. Your website will be listed in the sponsored listings. There are two methods of paid online advertising. Pay-per-click (PPC) includes bidding on a keyword with a predetermined cost. Ads can be displayed on search adsense ads, sponsored links, and content pages.
Affiliate marketers use a variety of online marketing methods, including pay-per-click, text links, blogs, articles, press releases, Ezine advertising, banner ads, and directories. To make money through affiliate marketing, you must build a large and repeat customer base. Search engine optimization offers several ways to generate traffic and increase website traffic. One of the techniques is called Search Engine Optimization (SEO), which employs SEO techniques to increase the traffic to a site through natural search engine optimization techniques.
Social Media is a new and rapidly growing venue that allows you to advertise online.
Social media allows you to promote your web business in an interesting way. Social media requires you to pay a monthly membership fee to use certain types of advertising such as Google AdWords, Facebook Ads, and Twitter Ads. Search engine optimization techniques, such as pay-per-click advertising, can be used as part of a social media campaign. The techniques are used along with organic search engine optimization (organic SEO) to boost website traffic and popularity.
Search Engine Optimization (SEO) helps you achieve higher rankings in major search engines for specific keywords. Keywords are a collection of words or a set of words, which an advertiser uses to locate a web site and then places related keywords or phrases in advertisements for the site. An example of a keyword is “motor insurance.”
- Pay-per-click advertisements are generally focused on the keywords chosen by the advertiser.
- PPC advertising also targets a subset of advertisers with ads that are specifically related to the keywords chosen by the advertiser.
- Google AdWords and Yahoo Search Marketing are the two paid search companies that offer pay-per-click advertising.
- While their services can be useful, it is recommended that you test their results yourself to determine if they work for you. Also, their costs can be quite high.